UFCFS3-30-2

Procedural Rhetoric

3d Tech for the Web

Semester 2

Schedule

Advanced Technology

Form and Genre

Cybernetics

Ambiguity

Procedural Rhetoric *

Aims and Objectives

Procedural Rhetoric

Ian Bogost

Procedural Rhetoric

“the art of using processes persuasively.” - Ian Bogost

"the art of persuasion through rule-based representations and interactions, rather than the spoken word, writing, images, or moving pictures" - Ian Bogost

Parse

"the art of persuasion through rule-based representations and interactions, rather than the spoken word, writing, images, or moving pictures" - Ian Bogost

persuasion

rule-based

representations

interactions

differing from existing thinking

Contexts?

Advertising

Education

Politics

Advertising

https://en.wikipedia.org/wiki/Sneak_King

Advertising

Jelly Beans

Advertising

Jelly Beans

Activity

Research

Slides

Present

In About 1 hour?

Go to Newspaper online and Choose a Story

Taking Into Account:

• Tech, Form & Genre
• Cybernetics, Ambiguity
• Procedural Rhetoric

Research the Situation the Story and Impact.

Think about What we covered so far on Module.

Prep 3-6 slides explaining what you might make.

Present Back to The Group What You Made

Thanks